News - JOM-DEV

Retail media – “young” marketing discipline with great potential

11.09.2024

Hardly any other topic is currently occupying the marketing industry as much as retail media. But why? What opportunities and possibilities does it offer advertisers? And where is the journey heading?

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Beyond the TV advert block – alternatives to the traditional TV spot

TV continues to be highly relevant due to its high reach and presence. However, there are alternatives to the tried-and-tested and often expensive traditional TV campaign - special forms of advertising.

JOM Group realises launch campaign for new FLENS beach warehouse

Since the beginning of 2023, JOM has been responsible for the holistic media planning, consulting and implementation of Flensburger Brauerei's media campaigns. This summer, the focus of the collaboration is on the launch of a new product: Flensburger Strand-Lager.

Next-Gen Media: Successful strategies for addressing the young target group

The so-called digital natives - i.e. 18 to 30-year-olds - already represent a decisive purchasing power for advertisers. Brands should therefore ask themselves how they can convince and inspire digital natives.

DOOH – significance, opportunities & forecast for digital outdoor advertising

Digital out-of-home (DOOH) is currently on the road to success. But why is this type of media so popular? When and why should advertisers include digital out-of-home advertising in their media planning?

AOK Bayern relies on JOM Group for forward-looking media strategy

AOK Bayern is the third state AOK for which the agency group is responsible for consulting, conceptualising and implementing the media strategy as well as media buying.

Successfully addressing target groups with the multichannel moving image approach

The moving image market has changed considerably in recent years in terms of supply and use. But today, with the developments in the digital sector, the media environments and possibilities have also changed.

Patrick Tsui is appointed to the JOM Group Management Board

In close coordination with the management, he plays a key role in driving forward the strategic topics of digitalization and IT.

Media 2024: Top innovations and trends for advertisers

Innovations are crucial for the economy and the media. The introduction of AI last year highlighted their importance. Experts discussed trends in media planning for 2024 at our JOM Impulse on February 1.

JOM Group and Saint Elmo’s implement DCO campaign for LOTTO Hamburg

The main aim of the DOOH campaign is to increase awareness of LOTTO 6aus49 and strengthen the relevance of the brand among the target group.

Dirk Rochlitz joins the JOM Group management team

Since 1 December 2023, Dirk Rochlitz has been a new member of the JOM Group's management team and will also take over the management of the Munich agency location.

Digital out-of-home as a driver for sales and brand

How can advertisers integrate digital out-of-home (DOOH) into their media planning? What characterises creative campaigns? And what opportunities does DOOH offer brand owners at the point of sale?

German advertising market may grow slightly again in 2024

The JOM Group’s current advertising market forecast predicts renewed growth of around 1.2 per cent for 2024. Increasing momentum expected from the second half of the year.

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