Hamburg, July 2, 2019. Owner-managed agency JOM has been awarded the contract to implement the communication activities of FSB – Franz Schneider Brakel Türen- und Fensterbeschläge GmbH + Co KG.
The abbreviation FSB is synonymous worldwide with aesthetically and functionally high-quality system solutions for doors and windows, digital access solutions and barrier-free sanitary equipment. In the future, the JOM Group will be responsible for media strategy, planning and buying in all online and offline media from its Hamburg location. The focus of communication is on the target groups of architects, builders and investors. The aim here is to consolidate the brand’s high profile among established target groups and to attract younger people to the brand to a greater extent than before. At the same time, attention is to be drawn to the areas of electronic access control and barrier-free sanitary equipment.
The approach is both classic via trade magazines with a focus on design and architecture and via the digital touchpoints on which the target group can be reached in the B2B or also B2C environment. Here, the spectrum ranges from business environments and business portals to social media placements.
Karin Padinger, Division Manager Marketing & Design at FSB: “The FSB brand enjoys a high degree of trust and stands for a great understanding of the architectural requirements in high-quality commercial construction. We now want to inspire further target groups for our premium brand and are pleased to have JOM as a partner who supports us here with its many years of experience.”
“Although we talk about B2B communication, we deliberately move communicatively not only in specialist environments. In an environment like Pinterest, the transitions between professional and private use are fluid. For our target groups, it is now a permanent place of inspiration,” explains Henning Ehlert, Managing Director of the JOM Group.