Hamburg, February 24, 2022. The success of the JOM Group from the past year continues and is reflected in the beginning of the year 2022: The agency for hybrid marketing communication is now responsible for the media strategy, planning and buying for the “DAS FUTTERHAUS” group of companies, one of the largest pet stores in Germany. The permanent assignment of the JOM Group took place at the beginning of February after several months of successful project work.
DAS FUTTERHAUS was founded in 1987 and is now one of the largest specialist retailers in the pet industry with more than 400 stores in Germany and Austria. Pet lovers will find the best advice and a wide selection of pet food and accessories. With a sales increase of 15.2 percent to 521 million euros in 2021, DAS FUTTERHAUS is one of the fastest growing companies in its sector, as it has been in recent years. A total of 21 new stores opened last year. In 2022, the company plans to continue its expansion.
This is where the JOM Group comes in: From its Hamburg location, the media agency is responsible for both the classic and digital media activities of the medium-sized company in Germany. The media experts support DAS FUTTERHAUS in increasing brand awareness as well as in establishing and expanding a sustainably high level of customer loyalty.
In addition to national radio campaigns, which are used to flank insert communication, another focus is on online marketing. A more continuous presence with various digital advertising formats is intended to further expand the brand image in the retailers’ catchment area.
“The last few years have shown that we are on the right track and that our basic idea of offering pet owners the best advice and a wide variety of products is catching on,” says Tino Behrens, Head of Marketing at DAS FUTTERHAUS. “With JOM, we have a partner at our side who plans across channels and thinks in value-added dimensions at the end. And this is exactly what we need if we want to further expand the presence of the DAS FUTTERHAUS brand, also with regard to the growing competition. The joint project work and the concept now developed have absolutely convinced us.”
“DAS FUTTERHAUS is located in a very interesting and, as the figures prove, growing market segment, which was once again fueled by the Corona pandemic in particular,” adds Volker Neumann, Managing Director JOM Group. “At the same time, DAS FUTTERHAUS, as a purely stationary retailer, faces the challenge of asserting itself against the e-commerce market. We are therefore very pleased to be able to support the group of companies in this regard and to increase rotation in retail with innovative measures such as advertising playout in YouTube Audio.”