Hamburg, 27 January 2020. Ritex, manufacturer of condoms and lubricants, will in future place its trust in JOM Group, agency for hybrid marketing communication. With immediate effect, JOM is responsible for media strategy, planning and implementation as well as media buying in the German-speaking region. Operationally, the client will be supported by JOM’s Hamburg office. The budget was awarded without a prior pitch process.
The gross media budget is currently in the lower single-digit million range. With the launch of the Ritex “PRO NATURE Range,” the company conducted its first product-related TV campaign in 2020. This year, communication is now focusing more strongly on the brand, with a large proportion of this taking place via digital advertising media.
Founded in 1948, the company now employs around 60 people at its headquarters in Bielefeld and is number two in the German condom market. All products are manufactured exclusively in Germany (Bielefeld). The brand stands for feeling, safety and a trusting relationship. Today the company is managed by Hans-Roland Richter and his son Robert Richter. Each year, the company sells about 100 million condoms and about 80,000 liters of lubricant gel.
Robert Richter, Managing Director of Ritex GmbH: “In 2021, we want to further expand the presence of the Ritex brand among consumers and at the same time charge it with a good dose of emotionality. The focus will be on our strengths in terms of trust, safety and quality. As a medium-sized company, we need a partner who can make our brand visible to very advertising-intensive competitors through clever planning approaches and who can use our budgets with the highest possible efficiency. This is where JOM’s concepts convinced us.”
Henning Ehlert, responsible Managing Director at JOM: “Ritex is an exciting German brand in a market that has become much more open and dynamic in terms of communication in recent years. Together with Ritex, we want to succeed this year in further increasing the brand’s awareness among condom users and sharpening its profile. We are very much looking forward to the collaboration.”