Hamburg, September 8, 2021. JOM Group, an agency for hybrid marketing communications, has secured the media budget of FingerHaus GmbH. The independent agency was able to prevail over the competition in the pitch process and will be responsible for media strategy, planning and buying for the wooden prefabricated house specialist from the Düsseldorf location from next year.
JOM is to support FingerHaus in further increasing the national awareness of the brand and at the same time making it the first choice among potential buyers of prefabricated houses. In addition, communication packages are also to be put together at regional level for the sales locations. In total, FingerHaus is represented throughout Germany with 25 show houses and 35 consulting offices.
FingerHaus, 1820 as carpenter’s workshop in the Hessian Bottendorf based, manufactures for more than 70 years prefabricated houses and belongs to the largest producers of wood prefabricated houses in Germany. Every year, the family-run company builds more than 700 individual finger houses, which are designed according to the wishes of the building owners. In the process, the company is number one in the use of renewable energy in prefabricated house construction, with around 800 employees.
“The focus of communication will be on digital media, as the customer journey of potential buyers is very much driven online. But media such as print or outdoor advertising will also be used here,” Markus Weber, Director Media Consulting JOM, adds about the approach of the JOM media strategy for FingerHaus. “In this sense: We are very pleased to be able to win with FingerHaus a traditional but at the same time innovative company for us, because the trend in Germany clearly goes to the house in prefabricated construction and that means a lot of movement in the market.”
Lukas Tauschwitz, Marketing Manager at FingerHaus GmbH: “JOM presented us with an approach of branding and performance that links the two disciplines very intelligently and in different ways. Since the right balance between branding and lead orientation is important for us, JOM convinced us.”