Hamburg, February 09, 2021. With Dirk ROSSMANN GmbH, the Hamburg-based JOM Group, agency for hybrid marketing communication, can announce another new client at the start of the year: The media experts have been responsible for the performance marketing budget of the German drugstore chain since the beginning of the year. The team led by JOM Managing Director Henning Ehlert prevailed in a multi-stage screening and selection process, which was accompanied by Hamburg-based marketing consultancy cherrypicker. Part of the tender was, among other things, the implementation of a test campaign in the fall of 2020, in which JOM was able to convince. The mandate includes both strategic consulting and operational implementation of digital performance campaigns as well as the design and creation of the associated digital advertising materials.
Petra Czora, Marketing Director at Dirk ROSSMANN GmbH: “We have come to know JOM as an innovative and proactive partner with whom we can bundle both the implementation of the measures and the design of the advertising materials. From this we expect synergy effects and an even better performance of our measures in the market. We were convinced by the transparent way, the agility and the high performance competence of the JOM team. With JOM, we have an agency partner who, in addition to performance optimization in the digital area, above all has the frequency in the Rossmann stores in mind. This was important to us, so we are looking forward to the collaboration.”
Henning Ehlert, Managing Director JOM: “We are very proud and happy that we were able to convince the competent ROSSMANN team of our approach, our approach and ultimately our team. This is deliberately composed of generalists and specialists in the respective field in order to break down the typical silo thinking and implement our holistic approach. The two mandates and the interplay between media and creation allow us to exploit the full potential of performance measures.”