- Agency group for hybrid marketing communications celebrates 25th anniversary at the Germania Ruder Club in Hamburg
- In an inspiring lecture, Dr. Thomas Straubhaar looked ahead to the economic changes of our time
Hamburg, August 31, 2022. In February 1997, Michael Jäschke, a native of East Westphalia, founded JOM Jäschke Operational Media in Hamburg, thus laying the foundation for an agency concept that is unique to date. At its core is the search for the most efficient combination of media and measures – with the goal of sustainably achieving the marketing and sales goals of its clients. Today, in addition to its headquarters in Hamburg, the owner-managed and independent agency group has two further locations in Germany and employs over 70 people.
On the occasion of the 25-year anniversary yesterday evening in the boathouse of the Germania rowing club at the external Alster in Hamburg one celebrated exuberantly. Among the 150 guests were colleagues, customers, partners and JOM companions. The highlight of the celebration was the keynote speech by Prof. Dr. Thomas Straubhaar, Professor of Economics at the University of Hamburg and a prominent thinker on economic policy issues. In his lecture, he explored the question of what remains when old wisdoms lose their validity in times of radical economic and social change. His call for more resilience and adaptability could only be echoed by agency founder and owner Michael Jäschke. Without these qualities and a high degree of innovative strength, the successful development of the JOM Group over the past decades would probably not have been possible.
The signs point to growth
In the 25th year of the company’s history, the signs continue to point to growth. In addition to DAS Futterhaus, the AOK Rhineland-Palatinate/Saarland and the quick commerce provider Getir have already decided to have their media activities managed by the JOM Group. In the past fiscal year 2021, the agency group managed a billing volume of around € 350 million and was able to win new customers such as Ritex, Rossmann and Fingerhaus. It also succeeded in defending its media account with AOK Rheinland/Hamburg.
“Since the agency was founded, many things have changed around us, but one thing has always held true over the 25 years: our promise to deliver the highest budget efficiency on a sustained basis and our self-image of providing independent advice to our clients. Especially in turbulent times like today, when marketing budgets are under scrutiny, this approach is highly relevant,” says Michael Jäschke, Founder & Shareholder JOM Group. “What I’m also particularly pleased about is that together we have succeeded in repeatedly expanding and strengthening the agency management from our own ranks over the past few years with highly competent people, thus making the change from a purely owner-managed to a management-led agency.”