Hamburg, 11.02.2019. The media agency JOM Group secures the media budget of VELUX Deutschland GmbH. The Hamburg office of the independent agency has been responsible for media strategy, planning and buying for all online and offline media in Germany since January 2019.
In addition to targeting homeowners as end customers, JOM will also direct communication measures at B2B multipliers such as architects or craftsmen. The objective is to generate high visibility and awareness of the VELUX brand as well as to communicate the benefits of VELUX roof window solutions for more light, air and views. The first project is the continuation of the “Indoor Generation” campaign in spring 2019.
The lead medium of the cross-media campaign is TV, flanked by intelligent, attention-grabbing online and mobile measures, as well as placements in target-group-oriented consumer magazines, among other things.
Max Allmann, Head of Digital Marketing & Media Buying at VELUX Germany: “With the Indoor Generation campaign, we want to create a high level of awareness for the positive effects of more daylight and fresh air and convince people of the influence these factors have on well-being and health. We are pleased to have found a reliable and competent partner in JOM with whom we can tackle this challenge.”
JOM founder and CEO Michael Jäschke is also happy about the new customer: “Working for strong brands is always a special challenge and a special drive. There are truly not many brands that have such a strong position in their product segment as VELUX. At the same time the company stands for quality and reliability – which suits us very well. Now we need to realign communications so that the benefits of VELUX solutions reach the relevant target groups with high visibility and precision targeting.”
The award of the contract was not preceded by a call for tenders. The gross budget is in the mid seven-digit euro range.